From Concept to Realization: Senior Experiential & Graphic Design for Luxury Brands.
Senior Designer specializing in luxury storytelling through high-end experiential installations and technical print production.
Create Winning Experiences
BRIDGING CREATIVE & TECHNICAL
Experiential Design
I translate global brand identities into large-scale physical environments and interactive pop-up destinations. By maintaining brand cohesion across complex surfaces- both 2D and 3D, I ensure that every installation tells a consistent
brand story.
Production Strategy
My approach combines specialist print knowledge with modern prototyping tools like 3D printing and precision vinyl cutting. This technical background allows me to troubleshoot production challenges early, ensuring that creative concepts are both innovative and buildable.
Motion & Interaction
I integrate digital content and detailed mockup images into physical displays to enhance customer engagement and visualize site fit-outs. This dual focus helps stakeholders experience a space virtually before the final installation is manufactured and installed.
Bringing designs to life
I am a Senior Graphic Designer and Print Specialist with over 15 years of experience translating high-end brand stories into immersive physical environments. By blending technical expertise in print and production with an evolving focus on 3D visualisation and motion design, I bridge the gap between creative concepts and large-scale manufacturing. My approach is rooted in the precision and quality of craftsmanship—whether I’m engineering a complex retail installation for Dior or restoring a vintage letterpress in my spare time.
Unique blend of skills
Powered by a comprehensive digital toolkit, my creative process adapts, navigating between 2D brand design and 3D spaces of each project. I maintain expert-level proficiency in the Adobe Creative Suite—specifically Photoshop, Illustrator, and InDesign—to ensure pixel-perfect brand consistency and high-resolution print production.
To bridge the gap into physical space, I utilise Blender and Solidworks for high-fidelity 3D modelling and site visualisation, while leveraging WordPress and After Effects to integrate responsive elements and dynamic motion graphics into my final design solutions.
Creative
Building immersive narratives through purposeful typography and strategic visual layout.
✓
Brand Storytelling
✓
Typography
✓
Layout
Technical
Mastering complex print finishes and material science for luxury production.
✓
Print Finishes
✓
Vinyl Graphics
✓
Colour Theory
Mechanical
Engineering physical solutions using 3D prototyping and dynamic motion graphics.
✓
3D Prototyping
✓
Laser Cutting
✓
Motion Graphics
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Penhaligons
Showcasing the fine fragrances of Penhaligons, I collaborated with technical designers and project managers to realise this complex permanent…
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IWC – Silver Spitfire
This installation transformed the brand’s aviation heritage into a tangible reality through a life-sized replica that captured the soul…
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MAC Destination Fabulous
Embracing a “jet-lag to jet-fab” philosophy, this site utilized retro aerospace patterns and theatrical retail elements to celebrate the…
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Viktor and Rolf
This whimsical and opulent installation transformed luxury retail spaces into a magical seasonal narrative, using a rotating ice rink…
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Secret Speyside
The display used etched iconography and specialist finishes to tell the story of the distilleries’ origins, guiding customers through…