Christmas Promotional Site
This whimsical and opulent seasonal display was created for Selfridges Oxford
Street, with various site-specific versions installed at luxury locations nationwide.
By interpreting the ambition of the creative brief, I developed bespoke window
frames and homely details, including custom silhouettes that enhanced the
magical seasonal narrative. As a proactive collaborator with the technical team, I
oversaw the conceptual realisation of the frosty rotating ice rink and a functional
model train to bring the scene to life. The installation was completed with
perfectly matched wrapped units and on-brand graphics, ensuring a seamless
luxury experience and brand celebration.
