Life sized Spitfire replica for luxury watch brand IWC
As a key member of the design and project management team, I worked
closely with the technical design department to ensure the precise creation of
this high-end experiential installation. I managed the technical print creation
of the graphic vinyl livery, meticulously replicating the original aircraft’s details
to deliver an authentic, high-impact, luxury storytelling experience for global
travellers.
Ensuring authenticity at both ground and mezzanine levels, through a fully
realised cockpit and intricate laser-cut maps, this project transported viewers
to a world where the Spitfire was taking off within the terminal. This translation
of the brand’s heritage into a tangible reality enabled the viewers to buy into
the event of their sponsorship of the Spitfire that was travelling around the
world.
